AIBUBBLEDOTCOM is where the creative industry learns to speak machine — and where the tech industry learns why creativity isn’t a feature, it’s the operating system.

Who?

I’m Sergey Vovk. For 17+ years I built brands and campaigns, trained creative teams, and co-founded Kyiv Academy of Media Arts (KAMA). I’ve briefed campaigns across Leo Burnett and Ogilvy & Mather networks, taught creativity as a system, and consulted for companies that needed to think differently.

Then I did something that made my colleagues raise an eyebrow: I enrolled in a Master’s in AI Product Management. Not because I think AI replaces creative people. Because I needed to understand the machine well enough to translate between two ecosystems that desperately need each other but barely speak the same language.

This newsletter is the translation.

Every week, I break down what’s actually happening at the intersection of AI and creative work — the tools, the research, the workflows, and the strategic decisions that most AI newsletters ignore because they don’t come from the creative floor.

What you’ll get:

• Vibe-Check — weekly AI news filtered through a creative strategist’s lens. What matters and what’s noise.

• AI DNA Test — frameworks for integrating AI into brand and creative systems without losing what makes them work.

• The Creative Machine — AI tools, prompts, and workflows translated for people who think in concepts, not code.

• Switcher’s Log — raw, real-time documentation of the journey from creative director to AI product thinker.

What you won’t get:

“Innovative solutions, unique approaches, etc”. Hype dressed as insight and manifestos about how AI will change everything.

This is a newsletter for people who make decisions — not for people who forward trend reports.

Written from Valencia, Spain. Built on foundations from Kyiv, Ukraine.

Free subscribers get the weekly edition. Paid subscribers get playbooks, templates, and the deep-dive frameworks I use in consulting.